Microsoft readies VOD service

Microsoft is launching its full-length video-on-demand service, MSN Video Player in the UK next week.

MSN video player

The beta or pilot service will air UK shows such as Peep Show, Shameless, Hustle and League of Gentlemen provided by content distributors BBC Worldwide and ALL3MEDIA International.

Microsoft has agreed a deal with WPP’s Group M for their clients to appear in the pilot, which it says allows the service to be offered free to consumers.

The technology company says it aims to tap into the “growing trend” of consumers migrating from viewing traditional TV to video-on-demand, citing comScore data from April that found 23% of consumers in the UK watch video online.

Ashley Highfield, managing director and vice president of consumer and online at Microsoft UK, says the service will also “help advertisers develop appropriate access points to this hard to reach, growing audience”.

During the pilot period, MSN will work alongside broadcasters, studios, producers and distributors to extend the service and build a fully comprehensive library of entertainment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here