NRS rebrands under new chief

The National Readership Survey has unveiled a new brand identity amid an overhaul of its entire offering under new chief executive Mike Ironside.

NRS

A redesigned logo has been unveiled following a six month review of the NRS identity led by Ironside, the former Mail on Sunday managing director who joined in January

The rebrand, which the NRS says is designed to “reintroduce” the organisation as “more contemporary”, is to be followed by a website relaunch later in the summer.

NRS is a non-profit-making but commercial organisation that audits newspaper and magazine readerships. Currently the survey publishes data for over 260 newspapers, newspaper supplements and magazines.

“The branding gives a more contemporary feel to an organisation that is undergoing a root-and-branch refresh and review,” says Ironside.

The review has been carried out in consultation with the Newspaper Publishing Association, the magazine publishers trade body the PPA and the advertising trade body the IPA.

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