NRS rebrands under new chief

The National Readership Survey has unveiled a new brand identity amid an overhaul of its entire offering under new chief executive Mike Ironside.


A redesigned logo has been unveiled following a six month review of the NRS identity led by Ironside, the former Mail on Sunday managing director who joined in January

The rebrand, which the NRS says is designed to “reintroduce” the organisation as “more contemporary”, is to be followed by a website relaunch later in the summer.

NRS is a non-profit-making but commercial organisation that audits newspaper and magazine readerships. Currently the survey publishes data for over 260 newspapers, newspaper supplements and magazines.

“The branding gives a more contemporary feel to an organisation that is undergoing a root-and-branch refresh and review,” says Ironside.

The review has been carried out in consultation with the Newspaper Publishing Association, the magazine publishers trade body the PPA and the advertising trade body the IPA.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here