BBC to highlight special features of iPlayer

The BBC is launching a marketing campaign for the iPlayer, aimed at highlighting the special features that some viewers tend to overlook.

James Martin
James Martin

The trail stars chef and TV presenter James Martin, who points out features such as ‘Series Catch Up’ – which allows users to watch entire series’ outside the usual iPlayer seven day window.

He also points to the iPlayer recommendation engine, which suggests a selection of BBC programmes that a user might want to watch.

The trail, produced by Red Bee Media, premieres tomorrow (August 1) and will run for three weeks in primetime slots across BBC One and BBC Two.

It follows a campaign fronted by former Blue Peter presenter Valerie Singleton which ran earlier this year aimed at informing older viewers of the benefits of the iPlayer.

The BBC says that since its launch in December 2007, the iPlayer has seen great success, registering over 500 million requests to view BBC programmes.

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