Manchester Airport Group appoints London agency

Integrated agency Fox Kalomaski has been appointed to create advertising for the Manchester Airport Group (MAG).

MAG owns airports in Manchester, East Midlands, Humberside and Bournemouth and the agency will be the sole London agency working for the group. It won the business following a pitch and will be primarily working on promoting routes and services.

MAG head of customer experience Sarah Barrett says: “Looking forward, although prevailing market conditions continue to provide us with a challenging environment, there will be significant growth as markets recover and we are positioning ourselves to take full advantage of those opportunities. We have and will continue to invest in improving the passenger experience across our four airports.”

The group has spent £78m to improve its terminals and security areas during 2008.

MAG is owned by Manchester City Council and surrounding borough and city councils. The group’s airports currently handle a total of more than 27 million passengers every year with a revenue of £371.3m.

Fox Kalomaski specialises in travel and retail marketing.

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