Spotify launches video ad format

Sony Pictures has become the first advertiser to feature on music streaming service Spotify’s new video ad format.

Spotify video player

The Spotify video player has launched today (July 31) promoting Sony Pictures’ latest cinema release, crime thriller The Taking of Pelham 123, starring Denzel Washington and John Travolta.

The borderless Flash video player – which for this campaign will run the movie trailer – runs inside the Spotify application and allows the user to pause, play, rewind and adjust the player volume.

A separate audio message will announce the movie’s release date and drive users to click on the campaign banner to view the trailer.

Zia George, account director at Spotify, says: “As Spotify continues to evolve, our aim is to offer brands high quality and engaging advertising which avoids hampering our users’ experience – as well as enhancing it.

She adds that the video player has the potential to be used as a platform for branded content.

Earlier this month, Spotify rolled out a new a display ad format in the form of full-screen billboard ads as apart of a 3 Mobile campaign

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here