Westfield to sponsor Heart show
Westfield shopping centre is to sponsor the drive time show on London station Heart 106.2.
The shopping destination has signed a three-month deal with the Global Radio-owned station to sponsor the show from 3 August.
The agreement includes brand presence on the station’s website to promote Westfield London’s current two-hour free parking offer.
Neil Bentley is to take over from Emma B as presenter of the drive time show.
The sponsorship follows Westfield’s promotion on Heart’s breakfast show earlier this year. Jill McArdle, head of marketing for Westfield, says the breakfast deal was “massively successful” and that “Heart as a media partner has provided us with great added value. “
Global recently launched a campaign starring presenter and ex-Spice Girl Emma Bunton to push the final phase of the roll out of Heart brand in the south of England, which follows the renaming of 21 other stations earlier this year.
The radio group also recently promoted Giles Pearman to the role of group director of marketing.
