Month: July 2009

Motor insurance attitude tracking portal launched

Marketing Week

Insurance industry expert and actuarial software developer EMB Marketing Sciences is to carry out long-term tracking into consumer attitudes towards buying motor insurance. Fast.Map has been contracted to provide the online research service, following insights gained during a survey conducted in December. The online portal, called EMB Quest, will monitor the performance of actual brands […]

Sales insight drives marketing for Müller

Marketing Week

Müller has adopted a new sales insight service to focus its resources into the independent grocery retail sector. Using SalesOut, a web-based portal of sales data from wholesale and catering outlets, the company has been able to monitor its performance across the Nisa chain. SalesOut is providing customer and performance insight across the entire Müller […]

Use of customer insight still lagging

Marketing Week

Less than half of UK financial directors and managers believe that companies in their industry sector are using customer data to drive their marketing. According to a survey by KDB, only 43 per cent of senior financial executives believe that their peer group is able to access and analyse customer data for use in marketing. […]

Looking backwards to move forwards

Marketing Week

When you build your risk models, have you included Alistair Darling as a variable? If you are a lender, then you currently face a real difficulty – how to comply with the Government’s requirement for risk-based repricing of products, introduced in January, while at the same time meeting its demand for continued lending made this […]

Simon Fox

HMV boss heads ITV shortlist

Russell Parsons

HMV chief executive Simon Fox has emerged as the favourite to take the role of chief executive at ITV and replace executive chairman Michael Grade when the latter steps down.