PZ Cussons profits up
Mary-Louise ClewsPZ Cussons says it has held on to its market leading position in the UK personal wash sector as it reports a better than forecast 16% rise in annual profits this morning ( 28 July).
Month: July 2009
Google defends privacy policy against MP’s claims
Will CooperGoogle’s global privacy counsel Peter Fleischer has called criticism of the company’s privacy policy by Conservative MP David Davis in last weekend’s Sunday Times an “extraordinary” and “vitriolic” attack.
BT hopes to bring Sky Sports to BT Vision
Will CooperBT expects Sky Sports to be part of its BT Vision package by next summer, according to incoming CEO Marc Watson.
Pernod Ricard sells Tia Maria
Russell ParsonsPernod Ricard has continued its debt reduction program by offloading its Tia Maria liqueur brand to Saronno for €125m (£107m).
The Times recruits BSkyB marketer
Branwell JohnsonNews International has finalised its senior marketing team with the appointment of BSkyB marketer Alex Lewis as marketing director for The Times and The Sunday Times.
The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Turning old favourites into modern classics
Maeve HoseaWith more businesses hoarding their pennies, merchandise companies are having to work harder to entice clients to promotional giveaways. The result is a hybrid of tried and trusted items with innovative twists.
Knowledge is only power if squeaky clean
Joe FernandezCustomer data is often a company’s most valuable asset. But it can only ensure brand campaigns tap into audience insights if the information used is segmented and clean.
The internet has rubbed our facebooks in our ignorance
Stuart TurnerI must have heard it half a dozen times in the last few weeks, each time spoken as though it were a new revelation: “We don’t own the brand any more, the customer owns the brand.”
Soft targets hit back
Stuart TurnerSo there i was, sitting in the waiting room at Watford Junction on my way to an exhibition at Olympia. Opposite me sat four silve haired ladies
Apple’s un-PC habits defy our expectations
Stuart SmithWith netbooks luring users away from more expensive computers, Apple must pull off another marketing coup to reinvent itself
Naked and NVA to match sports stars with brands
Stuart TurnerCommunications strategy agency Naked has teamed up with talent management company NVA Management to bring brands and sports stars or celebrities together.
Mirror and Times owners recruit senior marketers
Stuart TurnerTrinity Mirror and News International have both appointed new marketers with Lorraine Fraser taking the reins for the former’s five national titles and Alex Lewis becoming marketing director for The Times.
PartyGaming hires Robinson from 888 as top marketer goes
Stuart TurnerPartyGaming, the online gambling company, has replaced its chief marketing officer and hired a UK marketing head.
BrewDog’s 18.2% beer is condemned by charity
Stuart TurnerAlcohol Concern has condemned drinks maker BrewDog after the launch of what the brewer calls the “UK’s strongest beer”.