Festival-goers get luminous condoms and wet wipes
Stuart TurnerThe Department of Health is targeting festival-goers this summer in a partnership marketing campaign that will see it hand out glow-in-the-dark condoms.
Month: July 2009
Government response to swine flu not good enough
Stuart TurnerGovernment marketing on swine flu is well targeted, according to almost a fifth (19%) of respondents to Marketing Week’s online poll.
Chinese food giant hunts agency for UK venture
Stuart TurnerDairy company Beijing Arman Food Co is planning to launch its products in the UK and is understood to be on the hunt for an ad agency to handle its account.
UK Mail offers ‘promotional postcards’ via a computer
Stuart TurnerUK Mail is extending its mail service with the launch of a new tool that allows marketers to create and send promotional postcards through a computer.
Bruce Grobbelaar gets behind bookmaker’s football offering
Stuart TurnerBookmaker Paddy Power is launching a second wave of television advertising ahead of the new football season.
BBC director of marketing pledges more transparency
Branwell JohnsonSharon Baylay responds to Marketing Week columnist Stuart Smith by spelling out vision of future.
Beware outrage that follows false claims
Mark ChouekeIn such an exposed market, with consumer trust at an absolute premium, you must be able to stand by every message you communicate to the market. Whether it be an offer or promotion conveyed through your advertising or a claim printed on your packaging, it has to be honest and to the consumer’s taste. If […]
Aiming for better targeting
Michael NutleyPeople want relevant ads but not the behavioural targeting that makes them possible. Could a new Google initiative change their view?
Top brands justify big budgets
Ruth MortimerResearch seen exclusively by Marketing Week reveals how brands that dominate in the FMCG sector can cement their leading positions by increasing their advertising presence beyond challenger rivals.
Poisons that pollute marketing
Joe FernandezWhen fashions change and marketing buzzwords like ‘green’, ‘Web 2.0’ and ‘4×4’ become viewed as poisonous by the very people they are seeking to attract, brands need to be creative to remain competitive.
All in the mind’s eye
Maeve HoseaMaeve Hosea looks at the research methods that claim to be able to go beyond what consumers say to us and to instead read how they think
Research Showcase 2009
Mark ChouekeIntroduction: Insight. Real, authentic knowledge of what your customers are thinking, feeling, seeing and being influenced by. It’s like a mirage that seems ever further away the more you read what your consumers are Twittering or reporting back to their Facebook communities.
Guy Hayward appointed CEO of JWT UK
Branwell JohnsonJWT has confirmed the appointment of Guy Hayward as chief executive officer for the agency in the UK.
Socially acceptable
Morag Cuddeford-JonesMorag Cuddeford-Jones asks if social media is taking market research in a new direction or is it a case of the Emperor’s new clothes?
Co-op reviews ad account
Mary-Louise ClewsThe Co-op is reviewing its multimillion advertising account just five months after the launch of its high profile brand campaign led by the TV ad featuring Bob Dylan’s “Blowin in the wind.”