The company was created in May last year in a bid to launch a new electronics brand in Europe.
Wheway has moved from his role at Best Buy International, the strategic business unit focused on the enterprise’s growth outside of the US, as chief operating officer. He will no longer serve in that capacity, with his focus now on growing Best Buy Europe.
He assumes responsibility for all the joint venture’s operations, including The Carphone Warehouse’s 2,450 stores across nine European markets, its online and direct businesses, insurance operations and the “big box” Best Buy stores that are due to open in the UK at the beginning of next year.
Wheway will report to the shareholder board of Best Buy Europe.
He previously worked at Tesco for 20 years, beginning in sales before moving into senior executive positions, including operations director and change director.
More recently, Wheway served as managing director of Boots, part of Alliance Boots, the international pharmacy and beauty group.
He also is a non- executive director of the UK’s largest insurer, Aviva.
Best Buy operates in the US, Canada, China, Europe and Mexico, Best Buy. It sells technology and entertainment products and services.