PepsiCo global CMO moves to Americas role

PepsiCo global chief marketing officer Jill Beraud has moved into the same role at PepsiCo Americas Beverages (PAB).

Jill Beraud
Jill Beraud

PepsiCo is yet to appoint a successor for her vacated role as global CMO.

She succeeds Dave Burwick who announced that he would be leaving the company after more than 20 years. He was CMO of PAB’s North America beverages division.

Beraud has also been named president of joint ventures. She will report to PAB chief executive Massimo d’Amore. She only joined PepsiCo in December 2008 and spent the previous 13 years at Limited Brands, most recently as chief marketing officer of Victoria’s Secret.

She will be responsible for PAB’s marketing efforts in both North America and Latin America, as well as PepsiCo’s beverage joint ventures in North America, including its partnerships with Unilever in ready-to-drink teas and Starbucks in coffee.

It is not known if Burwick has a job to go to and comes as the company continues to make a major investment in its US business as consumers increasingly turn to healthier drink alternatives.

The multinational’s PAB operations saw net revenue decline 7% in the second quarter.

Prior to Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years early in her career in brand management at Procter & Gamble.

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