DoH appoints Billington to handle cancer campaign

The Department of Health has appointed Billington Cartmell to handle partnership marketing activity to raise awareness of cervical cancer among teenagers.

The agency will focus attention on the new HPV (human papillomavirus) vaccination programme, which protects girls from cervical cancer in later life.

Over half of women who have sex will get infected with HPV. There are over 100 types of HPV but only 13 are known to cause cancer. The HPV vaccine protects against the two strains of HPV that cause cervical cancer in over 70% of women.

The pitch, handled by the COI, saw Billington Cartmell go up against two undisclosed agencies.

Billington Cartmell was appointed to handle marketing communications for the Department for Business, Enterprise and Regulatory Reform in December last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here