LG signs as world series partner of F1 Rocks

LG Electronics is to be the title sponsor of F1 Rocks, the new global music event partnering Universal Music with Formula One, that will see Beyoncé headline an inaugural concert.

Beyoncé
Beyoncé

F1 Rocks will fuse the annual sporting series with music stars to create a series of live music events from F1 race locations around the world.

The first event will launch at the Singapore Grand Prix headlined by Beyoncé (pictured), the Black Eyed Peas and ZZ Top on September 24-26.

As part of the event, LG will be running a “Golden Ticket” competition on its website. The winners will be able to visit Singapore to watch the world’s only Grand Prix night race in VIP style.

Dermot Boden, LG Electronics executive VP and chief marketing officer, says: “LG’s partnership with Formula One delivers the ‘LG – Life’s Good’ experience to millions of people across the world.

“F1 Rocks with LG will allow us to further broaden global awareness to build a deeper understanding for our style and technology positioning with an even wider audience that embraces music and entertainment as a passion.”

The sponsorship deal extends LG’s association with the sport. It is the official global partner of F1 as well as its technology partner. The five-year agreement runs from January 2009.

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