The ‘Tap and Take’ website is part of a teaser campaign running until 12 August to preview the “unique” features the range offers.
The teaser will be supported by online banner ads and via the brand’s Facebook fan page and Twitter.
Samsung has designed the camera range with new technologies to “bring a whole new approach to personal photography,” says Samsung Digital Imaging general marketing manager Stephen Mitchell.
The cameras will launch at events in New York, Bangkok, London and Seoul from 13 August.
In September last year, Samsung expanded the marketing team of its camera division with four new roles as part of a renewed marketing strategy.