Samsung backs camera range with digital campaign

Samsung is launching a digital campaign in preparation for the launch of its latest range of Smart Cameras.

Samsung Smart camera launch
Samsung Smart camera launch

The ‘Tap and Take’ website is part of a teaser campaign running until 12 August to preview the “unique” features the range offers.

The teaser will be supported by online banner ads and via the brand’s Facebook fan page and Twitter.

Samsung has designed the camera range with new technologies to “bring a whole new approach to personal photography,” says Samsung Digital Imaging general marketing manager Stephen Mitchell.

The cameras will launch at events in New York, Bangkok, London and Seoul from 13 August.

In September last year, Samsung expanded the marketing team of its camera division with four new roles as part of a renewed marketing strategy.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here