The Beatles Collection of four t-shirts, four button down shirts and a Harrington jacket, a style made popular by in the 1960s and 70s by mods, will be available globally next February in Ben Sherman outlets and in major retailers stocking the brand.
The 60’s inspired range will be adorned with images of Beatles memorabilia, album covers and pop art images of John Lennon, Paul McCartney, George Harrison and Ringo Starr.
Targeting the young male audience, the brand hopes the range will also appeal to Beatles aficionados and fashion followers.
The licence of the Beatles brand is held by Apple Corps. Caroline Mickler Limited is implementing its brand licensing strategy in the UK.
“Ben Sherman and The Beatles are a perfect match, combining a genuine British heritage with powerful, worldwide brand recognition,” says Caroline Mickler.