William Hill ups marketing spend

Bookmaker William Hill boosted its marketing spend by 106% in the first half of the year.

William Hill

The bookmaker, which operates about 2,300 betting shops across the UK and Ireland, says marketing outlay hit £28.3m in the six months to 30 June.

The firm, which operates gaming and sports betting website William Hill Online, has launched a number of campaigns in recent months including a scratchcard promotion at the end of the last football season and an outdoor campaign to push the website.

The bookmaker also recently replaced BetNOW as the partner of The Sun’s Dream Team 2009/10.

News of the uplift in advertising spend comes as the company reported a 9% dip in operating profit to £131.8m, hit by quieter trading at weekends after the football season ended in May.

Yesterday (4 August) announced it was moving its online betting service, Sportsbook, and online fixed-odds games from the UK to Gibraltar to cut costs.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here