Farmers Fayre rebrands with Verve

Premium farm foods retailer Farmers Fayre has refreshed its brand in a bid to boost customer attraction and retention.

Farmers Fayre

Branding agency Verve has overhauled the entire brand identity with a simple black and white logo paired with illustrations and photography depicting traditional farming.

The work included redesigning the logo, e-commerce site, promotional vouchers and brochures, corporate stationery, produce bags and the logos appearing on Farmers Fayre delivery vans.

Farmers Fayre is a premium farm shop that operates a home delivery service and wholesale arm. It sources produce direct from country farms and highlights the provenance of all the produce it sells.

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