Kit Kat launches music giveaway

Nestlé is launching the third and final instalment of its £24m marketing push to drive sales of confectionary brand, Kit Kat with an on-pack promotion.

KitKat

The ‘Music Break’ on-pack promotion offers consumers free music downloads from a Kit Kat branded microsite.

Promotional packs of Kit Kat Chunky Milk, Kit Kat Chunky caramel, Kit Kat 4 Finger Milk and Kit Kat Senses will feature an on-pack flash communicating the offer.

The initiative will be supported by a media campaign including new TV advertising, running from 17 September.

The campaign follows on from Kit Kat’s ‘Fashion Break’ and Perfect Beak’ campaigns which ran earlier in the year offering consumers shopping sprees, holidays and home improvements.

Nestlé’s investment in marketing the brand in 2009 has led to a 17% rise in sales of Kit Kat.

Earlier this year, Nestlé appointed a new sales and marketing chief.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here