Truphone appoints agencies to support launch

Truphone, the mobile internet network operator, has appointed ad agency The Bank and media agency the7stars to support a major new product launch.

Truphone

Both agencies will work across the entire Truphone portfolio of consumer and business applications.

They will also work on the upcoming launch of Truphone Local Anywhere, a SIM-based proposition that will allow consumers to be ‘local’ wherever they are in the world.

Local Anywhere will aim to make mobile roaming a thing of the past, as well as encourage increased communication between friends, family and colleagues with an international lifestyle.

The Bank has been charged with developing ad campaigns and leading Truphone’s marketing communications. The7stars will handle its media buying.

The Bank is also expected to execute work across as number of territories as Truphone grows.

Marketing activity will kick off with an outdoor and online campaign targeting business and leisure travellers for the Local Anywhere launch.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here