The drinks maker claims that over 40% of the drink is consumed with Cola and the new Ready-To-Drink product is therefore a “perfect mix”.
The 330ml cans come in trays of 12 single cans and four packs. Packaging includes cues from the Jack Daniel’s No.7 design and Coca-Cola red and white.
Susie Modhawadia, Jack Daniel’s brand manager, says the product is designed to be shared “with friends much like a typical beer occasion” and is ideal for “for BBQ’s and festivals”.
Jack Daniel’s uses branded music events in the UK to market its brand. The JD Sets are a series of gigs that take place across the UK. The gigs began in 2002 and focus on up and coming bands and artists.
Its above-the-line work focuses on the brand’s heritage, telling the story of how the iconic brand is still made in the same US town it was founded.