Nestle expected to see 4% sales growth

Nestlé, owner of brands including Nescafé, Kit Kat and Buxton, is expected to report first half organic sales growth of around 4% on Wednesday (August 12) according to analysts.

Kit Kat senses

The interim report is also expected to reveal pre-tax profits of £3.93bn (7.08bn CHF) for the period.

While it is seeing some slowing sales, particularly in bottled water, analysts say the food and drink company is likely to forecast sales growth of at least 5% for the full year.

Earlier this year Nestle reported organic sales growth of 3.8% during the first quarter.

This month it announced that it would be putting an extra £2m behind a media campaign for its new confectionary brand Rowntree’s Randoms

The investment brings the total marketing spend to £6m. The fruit flavoured jelly sweets launched in May under the banner ‘No two bags are the same.’

Nestle’s other brands include Aero, Nestle Heaven, Quality Streets, Rowntree Fruit Pastilles, Smarties, Go Cat, Purina, Ski yoghurt and Vittel mineral water.

Rival confectionary-maker Cadbury has just reported an 11% jump in pre-tax profits for the first half of the year to £262 million.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here