Breakthrough Breast Cancer unveils new brand identity

UK charity Breakthrough Breast Cancer will reveal a new brand identity and website as part of a new five-year strategy tomorrow (11 August).

Breakthrough Breast Cancer

The charity wanted a bold identity to mark a new way of communicating its goals and engage supporters. It also hopes the new brand identity will maximise its impact during Breast Cancer Awareness Month in October.

Branding consultancy Brandsmiths worked with the charity for 18 months reviewing and developing a brand position that would communicate Breakthrough’s determination and optimism.

Design agency, Hat-Trick Design created the visual identity, including a bold logo, strong copy and photography of breast cancer survivors.

The charity has also redesigned its website to encourage more interaction with people affected by breast cancer, supporters and partner organisations. The site was designed by web development agency Torchbox.

Breakthrough Breast Cancer aims to remove the fear of breast cancer through research, campaigning, and education. The charity is supported by celebrities including Jade Jagger, Elle McPherson and Twiggy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here