Facebook buys site to bolster real-time search

Facebook has bought content-sharing start up FriendFeed as part of its bid to extend its lead over social media rivals such as MySpace and Twitter.

FriendFeed was founded in 2007 by four former Google employees. It has more than one million users and acts as a one stop shop for people to access other sites such as YouTube, Digg, Blogger and Facebook.

Users can share content and links with others in real time to broadcast on other sites. Facebook and Twitter have already been quick to copy some of the start up’s real time search capabilities.

The acquisition, for an undisclosed sum, will see FriendFeed’s team of engineers join Facebook – enabling it to take advantage of their experience in the field of search.

Currently, FriendFeed is expected to continue to operate as a standalone brand.

It was previously thought that Google and Twitter had also considered snapping up the content-sharing site.

The company’s co-founders Paul Buchheit, Bret Taylor, Jim Norris and Sanjeev Singh, were instrumental in the development of Gmail and Google’s Adsense products.

Meanwhile, Facebook revealed this week that the vast majority of the largest advertisers in the US are using Facebook to market themselves http://www.marketingweek.co.uk/majority-of-big-us-advertisers-use-facebook/3003251.article

The social networking site says 83 of the top 100 marketing spenders in the US use the site including firms such as Johnson & Johnson and Nike.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here