Is television viewing in rude health or isn’t it? You decide.

Could Marketing Week please decide if it agrees with all the evidence that normal broadcast TV viewing is in good health or not? In the last issue (6 August), the lead article on page 10 assured readers that commercial TV viewing “had a record first six months of 2009”, according to BARB’s latest figures. This is true and Ofcom’s new Communications Report agrees that broadcast TV is growing.

But then a feature on page 23 casually told us that “media channels like TV are losing viewers” without any evidence to support it whatsoever. This was especially odd given it was in an article about online video – a large portion of which, and certainly the bit advertisers are most interested in, is online TV.

The problem arises not just from settling for myth and not checking the facts, but from trying to define TV as a medium in competition with “the internet”. It isn’t. The internet is a fantastic technology that delivers TV, among many other things. Online TV catch-up services, far from being in competition with broadcast TV, are helping it grow.

Tess Alps
Chief executive
Thinkbox

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here