Npower promotes hour without power

Home energy provider Npower is launching a national press ad campaign to promote is Climate Cops summer holiday campaign for kids.

Npower campaign
Npower campaign

Npower is encouraging children to spend an hour with no power every day for two weeks, as part of its ongoing strategy to reduce energy use.

The energy supplier is leveraging its position as the title sponsor of the Ashes cricket series between England and Australia, and the Climate Cops campaign is promoted within the Ashes programme and 30 second film clips are shown are matches and hosted on the England and Wales Cricket Board website.

As part of the campaign, Npower is giving away 300,000 ‘Climate Cops Mission Packs’ for children in regional issues of The Express and The Guardian.

Online content includes ideas on how kids can spend an hour doing activities without power on the Npower climate cops website.

The campaign breaks on 15 August.

Earlier this month, Npower consolidated all its creative activity through ad agency VCCP, which is now responsible for all print, online and TV marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here