Southern Trains readies VCCP for campaign

Southern Trains has placed its integrated marketing business with Vallance Carruthers Coleman Priest with a brief to reverse a decline in passenger numbers on its network.

Southern Trains

Southern is owned by Govia and runs train services running from London to the suburbs and the South East coast, including Brighton and Southampton, and also operates the Gatwick Express.

It carried about 120m million passengers last year but numbers are believed to be dropping.

VCCP will develop press and outdoor activity and also work for online and direct marketing. The pitch was handled by the AAR.

The company recently tendered for the Southern/Gatwick Express consolidated franchise and in June was appointed. The train operating company will now run the franchise until 2015.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here