Spotify part of integrated film marketing campaign

Twentieth Century Fox is launching an integrated campaign to promote its new romantic comedy, (500) Days of Summer.

(500) Days of Summer

It will see music streaming service Spotify, Absolute Radio and Shortlist magazine involved in the marketing push.

The national campaign, going live this week, will be targeted at 16 to 34-year-olds in the lead up to the movie’s launch on 2 September.

There will be film, radio, press and online activity. Consumers will be driven to a microsite, hosted by Absolute Radio, where they will be given the chance to win a “Golden Ticket” to UK festivals next year.

Listeners will be encouraged to head to the site where they will be invited to create a Spotify playlist reflecting the emotions people feel at various stages of a romance. The best playlist will be chosen as the Golden Ticket winner.

Additionally, Absolute Radio DJs including Christian O’Connell, Geoff Lloyd and Jo Russell will create their own relationship playlists, asking listeners to call in to identify the track names and artists in order to win a pair of gig tickets.

Jennifer Tang, Twentieth Century Fox media promotions manager at 20th Century Fox, adds: “To be able to bring three leading media brands together in one campaign is such an exciting prospect, and the first time that we have worked this way promotionally for a film release.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here