Pay-as-you-go CRM launched into mid-market

A new subscription service supporting customer management has been introduced to the UK mid-market. Star, a provider of on-demand computing and communication services, is making its CRM solution available as an on-demand service with no upfront investment or legacy integration.

Starting price for the service is £19.99 per user per month (based on 251-plus users), the CRM service extends its existing suite of email, connectivity, hosting, networking, security and voice solutions. The solution leverages Microsoft Dynamics to automate marketing, salesforce and customer service within the Microsoft Outlook user interface. Out-of-the-box analytics and reporting is also available and the service is cloud-based.

Star’s CEO Rick Hudson says: “The new Star CRM service is a natural extension to our already highly successful on-demand email service which is gaining 1,000 new users every month. It is particularly important in the current economic downturn where building customer loyalty is of primary importance for any organisation.”

He adds: “Backed up by Star’s guaranteed service levels, an on-demand CRM service is a logical choice for any business which has been dissuaded in the past by the massive up-front costs and implementation issues of traditional on-premise solutions.”

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