Greyhound bus brand set for UK launch

Transport company FirstGroup is set to unveil its plans to bring the US Greyhound bus brand to the UK.

Grey Hound bus

Details of the Greyhound UK divisional structure, routes and pricing will be revealed next week (19 August).

It is thought the routes will initially run out of London to Midlands. FirstGroup is primarily a local bus operator, operating 20% of the UK’s bus services, but sees an opportunity to take on the established national operators National Express, easyBus and Stagecoach’s Megabus.

These operators have been pushing their budget cost travel messages as the cost of rail travel rises.

The Scottish transport company bought the iconic US bus brand from Laidlaw International in 2007 for £1.9 billion. FirstGroup US runs the yellow school bus network

The Greyhound bus was famously used for a Wrigley’s Gum TV advertisement.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here