Primesight acquires Titan’s Roadside estate

Primesight and Titan Outdoor Advertising have agreed terms for Primesight to buy Titan’s large format Roadside estate.

Titan outdoor

The acquisition strengthens Primesight’s strong position in the Roadside sector by combining the company’s premium backlight billboard portfolio with Titan’s complementary national and regional
billboards business,.

For Titan, the sale of its Roadside estate will enable it to better focus on its market-leading Rail and Retail offerings and will pave the way for future digital expansion in the months and years ahead.

Titan’s Roadside estate is made up of 8,600 panels, consisting of 7,900 48 sheet panels and 700 96 sheet panels. The deal will be finalised on 1 September.

Naren Patel, Chief Executive of Primesight, says: “We are delighted to be acquiring these assets, which will significantly enhance both the scale and spectrum of outdoor products we can offer our clients. We are great believers in the power of large format Roadside Billboards and look forward to marketing these fantastic locations”.

All owners of outdoor space have found the recession challenging with the holding companies reporting steep declines in revenue.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here