Tesco doubles up on Clubcard

Tesco has announced Double Points, the next phase of its high profile relaunch of loyalty program, Clubcard.

Tesco clubcard

Following a successful trial that offered Clubcard customers double points on selected categories, from Monday, shoppers will earn double points across everything they buy in stores and online.

Carolyn Bradley, Tesco’s UK Marketing Director said:  “The UK’s biggest and best loyalty scheme just got even better for customers who stand to double their rewards simply by continuing to shop at Tesco. No other supermarket offers customers the low prices and great promotions they want as well as a big thank you for shopping.

Shoppers have become weary of searching for the best deals during the recession and Tesco wants shoppers to re-evaluate the benefits of doing all their shopping in one place by offering low process, great promotions and double Clubcard points as an extra says Bradley.

“It’s a big investment in customers, and it’s investment where they want it. It adds up to something very significant,” adds Bradley.

A national television and press ad campaign will break on Sunday to announce the new offer. TV ads featuring the Tesco family, staring Faye Ripley and Mark Addy, may be used to promote double points in the future

The double points scheme is aiming to encourage more shoppers to sign up to

Clubcard to take advantage of money saving offers and has been launched in time to see customers receive vouchers before Christmas.

Clubcard has attracted more than 500,000 new members since the relaunch in May with more than 1.5m customers taking advantage of the ‘Double Up’ deal on selected categories.

Stores will be prepared for the launch after they close on Sunday, with a  loud in-store message announcement the double points.

Poster adverts announcing the arrival of the unknown next phase of Clubcard have been spotted, arousing speculation about what was to come. 

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here