VW Golf ad focuses on classic values

Volkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign

Volkswagen Golf advert

The ad, created by DDB, is designed to reinforce the Golf’s long-standing position as the benchmark in its class and shows a variety of everyday scenes where people reference the car when talking about other hatchbacks.

For instance, an opportunistic car salesman who assures a potential buyer that the doors on his hatchback “sound just like a Golf” when they close.

The ad has the end line “Why drive something like a Golf, when you can drive a Golf?” and there is an accompanying low price message of £13,585. Media is being handled by Mediacom.

TheVolkswagen Golf “Fight” campaign was rapped by the Advertising Standards Authority after the body received more than a thousand complaints regarding. the violent, Matrix-style, ad. The campaign was given a post 9pm restriction for TV.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here