VW Golf ad focuses on classic values
Volkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign
The ad, created by DDB, is designed to reinforce the Golf’s long-standing position as the benchmark in its class and shows a variety of everyday scenes where people reference the car when talking about other hatchbacks.
For instance, an opportunistic car salesman who assures a potential buyer that the doors on his hatchback “sound just like a Golf” when they close.
The ad has the end line “Why drive something like a Golf, when you can drive a Golf?” and there is an accompanying low price message of £13,585. Media is being handled by Mediacom.
TheVolkswagen Golf “Fight” campaign was rapped by the Advertising Standards Authority after the body received more than a thousand complaints regarding. the violent, Matrix-style, ad. The campaign was given a post 9pm restriction for TV.
