More Than poaches rival’s head of ebusiness

Insurance provider More Than has appointed former Swiftcover head of ecommerce Ian Hood as head of ebusiness.

More Than

Hood, who will report in to More Than marketing director Pete Markey, had been at Swiftcover since January 2007, with previous roles including senior ecommerce manager at RBS Insurance and web manager at RBS brand Direct Line.

Markey said, “Ian has a fantastic track record in developing transactions on insurance websites and will bring with him a wealth of experience that will enable him to build on More Than’s platform and take the brand to new heights online.”

Last week new media age revealed insurance specialist Zurich is to embark on its biggest digital project to date with the launch of its online-only Zurich Connect brand following the appointment of digital agency iCrossing.

This story first appeared on newmediaage.co.uk

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