Bing increases US market share

Bing has continued to gain search market share in the US as queries increase on Microsoft’s new platform.


According to ComScore, at the end of July Bing accounted for 8.9% of US search market share, up from 8.4% the previous month. Prior to relaunch at the start of June as Bing, Microsoft’s search engine accounted for less than 8% of market share.

ComScore also said that search queries on Bing had increased by 2.4% through the month to 1.21bn.

Google maintained its dominant position as the number one search engine, with 64.7% of market share, although this was down slightly from 65%.

Yahoo, which last month agreed a search deal with Microsoft, saw its share slip from 19.6% to 19.3%.

In the UK Google has 79.7% of market share in contrast with its closest rival, Yahoo, on 4%.

The US search share gain, although incremental, continues the goodwill shown towards Bing since launch from both the online industry and consumers.

Microsoft, which has allocated an estimated $100m for marketing Bing, is determined to be seen as a pioneer in the search arena and is hopeful its multimillion dollar search deal with Yahoo will be approved by regulators.

Last week Google began inviting feedback from developers on its recent updates to its search platform, dubbed project Caffeine, which it claims will provide users with more relevant results.

Google this week also tweaked the search results page, with sponsored links now appearing further to the left and closer to the main search results.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here