Dell set to launch smartphone

Dell, the world’s second largest PC maker, is hoping to capitalise on the growing popularity of smartphones with the launch of its own handset.

Dell

Chinese mobile operator, China Mobile, yesterday (August 18) unveiled a prototype of the handset which runs Google’s Android operating system.

At this stage however neither company would reveal details of its roll out and the territories it would be available in.

It comes as the Apple iPhone and Research in Motion’s BlackBerry continue to grow in demand in spite of consumers reigning in spend during the recession.

Dell’s latest move is a u-turn from comments once made by founder Michael Dell who said that it would not look to enter the mobile phone market due to the market dominance of Nokia and the slim profit margins.

But research company Gartner has revealed that worldwide mobile phone sales totalled 286.1 million units in the second quarter of 2009, a 6.1% decrease from the second quarter of 2008.

In contrast, smartphone sales surpassed 40 million units, a 27% increase from the same period last year, representing the fastest-growing segment of the mobile-devices market.

The research company is also predicting that smartphones will reach 70% penetration in the European market by 2012.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here