The Dubai-based airline has been reviewing its £160 million global marketing communications business and is thought to be putting more of an emphasis on its sponsorship properties and PR. The airline is the main sponsor of Arsenal Football Club.
VCCP is part of Chime Communications and the latter handles a large amount of the airline’s PR work.
The changes mean that Leagas Delaney will no longer work with the airline in the UK. It has held the account for five years and did no repitch.
It is not yet clear how the realignment affects advertising agency relationships in other territories.