Industry body to encourage recycling

Recolight, the not-for-profit compliance scheme for fluorescent lamps, has appointed The Agency to help overhaul Britain’s recycling habits.

Recolight logo

The marketing communications agency has been tasked with creating a campaign to raise awareness of the potential quantity of mercury entering landfill when energy efficient bulbs are not recycled.

Activity will include a microsite, a viral film, a home user pack, poster ads and point of sale material.

Currently, less than 10% of UK households recycle energy efficient light bulbs, which are classed as hazardous waste due to the small amount of mercury they contain. Recolight is aiming to increase this figure to 60% by 2014.

The body is a not-for-profit producer-led compliance scheme specialising in the recycling of gas discharge lamps, in accordance with the Waste Electrical and Electronic Equipment Regulations.

Recolight was established by the UK lamp producers and offers specialist lamp recycling services, advice and support.

The Agency was appointed to the account following a pitch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here