CBS and Pepsi to run video ads in magazine

Entertainment Weekly magazine
Entertainment Weekly magazine

PepsiCo and US broadcaster CBS are to run video ads in a forthcoming print edition of Entertainment Weekly magazine.

The wafer-thin video screen will preview CBS’ Monday night programmes and include a Pepsi brand advertisement.

The video technology, which was developed by Americhip, will be inserted into the 18 September edition of the magazine sent to subscribers in the New York and Los Angeles areas.

George Schweitzer, president of CBS marketing group, told The Financial Times, that the ad platform was the “future” and a “way to engage consumers in new and ad exciting ways”.

It is not known how much the ad cost to develop or run but it is thought that it will cost significantly more than traditional print advertisements.

Men’s magazine, Esquire built an E link screen into the cover for its 75th anniversary issue last year using the same technology used by Amazon.com’s Kindle reader.

Read Ruth Mortimer’s blog on the story here http://brandstrategy.wordpress.com/

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here