The campaign aims to promote Eurostar’s destinations around four differently themed breaks customers can take, whether they are interested in art and culture, food and drink, music and nightlife or fashion and beauty.
Customers will be invited to explore what’s on offer in Paris, Lille and Brussels through a social community site created by social media agency, We Are Social, designed to encourage customers to book breaks away on the Eurostar.
The site can also be used to share experiences and advice with other travellers after the trip.
Eurostar has enlisted travel bloggers to blog about their own Eurostar breaks and six mini-films featuring travel journalist, Michael Smith enjoying a break in Paris have been created by Rosbeef to promote Paris as a destination for a break.
The digital activity will be supported by online banner ads and press ads featuring Twitter quotes from Eurostar customers
The digital activity has been organised by agencies Fallon and Vizeum.