Alice Cooper stars in Sony ad

Sony UK is introduces its new television trade-in initiative today (21 August) backed with a campaign featuring rocker Alice Cooper. You can view the ad here.

The initiative allows shoppers to trade in their old television at participating Sony stockists in exchange for up to £150 for a new Bravia. In addition, all new Sony Bravia models now come with a three year guarantee.

Alice Cooper is joined by an old roadie and his former manager. The ad takes viewers on a journey through traditional rock and roll behaviour when throwing televisions out of windows was done in a stereotypical rock star fashion.

It opens on Cooper in his tour bus being asked why launching television sets out of windows is synonymous with the 80s. Hank ‘The Mover’ Johnson and Cooper’s old manager Jared Levy are also introduced, reminiscing from an American diner, a motel and backstage at a gig. They too hark back to the days when throwing TVs out of a window was easier and considered cool – a trend that they claim started with Mozart throwing cellos off balconies.

Alice Cooper, whose songs include Poison and School’s Out, has appeared in TV campaigns for brands such as Aviva and Virgin Atlantic.

The ad was created by TBWA.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here