He replaces Neythan Hayes and will take responsibility for supporting the growth of Musto’s retail offering and developing its online presence. He will oversee brand communication across all product categories.
He will report to Musto chief executive officer, Nigel Musto.
Thomas was previously head of global marketing and sponsorship at rugby brand Canterbury of New Zealand.
Female sailing expert, Ellen MacArthur, championed the brand when she became the youngest woman to sail around the world single-handed.