Npower extends test match sponsorship

Npower has extended its title sponsorship of test match cricket in England.

Andrew Flintoff

The two-year extension will see the energy supplier extend its sponsorship until the end of the 2011 series against India.

Npower, which has sponsored home test matches since 2001, says it has also agreed the option for a further two until the end of the next Ashes series in England in 2013.

Despite extending one deal, the energy provider has ended its partner sponsorship of the Twenty20 Cup, a competition it has sponsored since its inception in 2003.

As part of the title sponsorship deal, Npower will have the right to use England players and English and Wales Cricket Board imagery in its marketing as well as advertising at Test Match grounds.

It will also continue grassroots initiative, ‘Npower Urban Cricket’, which it runs in partnership with the ECB.

The news comes a month after the ECB signed a deal with Brit Insurance to replace Vodafone as primary sponsor of the English cricket team.

The ECB is still in negotiations with Natwest over extending the bank’s title sponsorship of domestic one-day cricket.

The final match of the 2009 Ashes series is currently taking place at the Brit Oval in London with the series poised at 1.1.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here