Sky axes least-visited sites from portal

Sky.com is to close a number of its sites, including its dating, careers and teen channels, following a review of its online business.

SKY.jpg

The move, which Sky has described as “rationalising”, will see the closure of seven sites in total, which it claims account for less than half a percent of total page impressions across the entire portfolio.

The axed sites – money & property, dating, careers, stars, life & style, MyKindaPlace and Monkeyslum – account for 0.25% of inventory on Sky.com.

Sky claims fewer than ten editorial and technical staff are affected, which may lead to a reduction in staff for Sky’s Online Business Unit.

The portal will continue to include Sky News, Sky Sports, Sky Showbiz, Sky Motoring, Sky Travel and Sky1.

A Sky spokesman said the move aimed to refocus Sky’s attention on “what we do best”.

“In the current climate, we’ve decided to focus on the sites, both new and old, which continue to deliver the reach and scale our 7m unique monthly users expect of us. By continuing to invest behind our core online brands, the Sky portal will continue to grow its digital footprint,” he said.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here