VisitBritain appoints Joss Croft as European director

VisitBritain, the national tourism agency, has appointed Joss Croft as regional director for Europe.

visit britain

He was recently acting marketing director for the organisation until the appointment of Laurence Bresh to the post last month.

Croft will be based in London and oversee the operations of 15 offices across Europe.

He is the former head of business visits and events at VisitBritain and ahs also worked in sales and marketing positions at Visit London and Disneyland Paris Resort.

VisitBritain recently overhauled its management structure after its Visit England department was split out to become a separate body with its own management team and funding.

Sandie Dawe was appointed chief executive of the organisation.

She says: “Joss will be an invaluable addition to our international leadership team. His close working relationship with our strategic and trade partners, coupled with a strong commercial and sales background place him in a strong position to ensure we build value and deliver benefits for the nations and regions, our commercial partners and overseas customers.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here