Marston’s launches triumphant final Ashes ad

Beer brand Marston’s, the official beer of the national cricket team, has unveiled the final press advertisement in its Ashes-themed ‘England Has It’ campaign to celebrate victory over Australia.

The ad, created by DLKW, states “Britannia Rules. Matilda Waltzes’ and forms part of a series of ads that have run throughout the five-test contest.

Prior to the first test in Cardiff, Marston’s launched press activity stating that “England has History. Australia has Previous”, while in the middle of the last and deciding test at The Oval it ran ads that said: “Australia’s best chance of drawing?’ with “Rolf Harris” offered as the answer.

England regained the Ashes yesterday (24 August) after a 197-run victory led to a 2.1 series win.

Buxton, the official mineral water of the team, ran press ads today (24 August) with a picture of some of the members of the England team next to the line “Thank you for the memories”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here