Better targeting boosts online sales

Online sales surged by 15.7% in July from the previous month driven by clothing sales as e-retailers benefit from using more sophisticated targeting strategies.

The latest IMRG Capgemini e-retail sales index shows online sales have forged ahead as consumer confidence returns with 16.7% year on year growth against last July.

Clothing recorded an 18% month on month growth and has improved its conversion rates to one in 15 visitors making purchases.

Electricals retailers have also seen strong growth as the maturity of the industry means it can build on an already established customer base.

Online alcohol sales suffered unusually low sales in July, down 23% as the bad weather meant less outdoor barbeques.

Tina Spooner, director of information at IMRG says: “Online retail continues to outperform the high street with e-retail growth in July exceeding the yearly growth seen in July 2008. It is evident that online merchants are becoming more sophisticated in their marketing efforts and email communications to their customers, the result of which can be seen in higher conversion rates, particularly in the clothing sector.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here