Budweiser points to good times
Anheuser-Busch InBev (AB Inbev) has switched to a social theme for the first campaign for its flagship Budweiser brand since the company formed last year.
The outdoor and press activity uses the strapline ‘Good Times … They’re Out There’ replacing the ‘True Dedication’ line of last year’s campaign.
The nine-week campaign will include press ads, large scale projections, university targeted activity and animated digital formats.
Digital projections, which show a time-lapsed busy cityscape changing from day to night, will run in city centres and on the underground in the evenings and at weekends.
Cover wraps and inserts will be in free daily newspapers on Thursday and Friday nights throughout the campaign.
Specialist formats will also appear in Time Out, Shortlist, Empire and Total Film to target people when they are looking for a night out.
The campaign comes a week after Budweiser launched an on-pack promotion offering consumers a chance to win tickets for the 2010 FIFA World Cup by in a bid to leverage its sponsorship of the tournament.
AB Inbev called a review of the advertising business for Budweiser in the UK last month. The business is currently held by Fallon.
