Loaded and Nuts team up with fashion retail website

IPC-owned lads’ mags Loaded and Nuts are pairing up with online retailer Mainline Menswear to launch branded fashion sections in both titles.

The partnership will see Nuts.co.uk and Loaded.co.uk link directly to branded pages within the retailer’s ecommerce site.

The tie-up will be promoted through Nuts magazine’s fashion coverage from this week’s issue and in Loaded from October.

Nuts.co.uk will also feature items from Mainline Menswear each week and a fashion tab will be added to the Loaded.co.uk homepage. Readers of both titles will be offered exclusive discounts on selected products.

James Thrower, associate publisher of Loaded, says: “This partnership provides the Loaded and Nuts online audiences access to that huge range of products offered by Mainline Menswear.”

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