Love magazine innovates outdoor media

Condé Nast is promoting the release of the second issue of its fashion glossy, Love Magazine this week, with an innovative outdoor digital media campaign with Ocean Outdoor.

Love

The campaign will showcase the entire contents of the bi-annual title on the electronic poster site located at London’s Holland Park roundabout.

The campaign is the longest ever running outdoor creative, and takes seven minutes to run through all the contents, involving 75 copy changes. The whole issue will rotate around nine times per hour.

While the rotating advert is not running, a standard advert for the title will show in its place.

Issue two of the magazine will also be advertised on digital poster sites across the capital and the London Underground this week including Oxford Circus, Piccadilly Circus and Leicester Square.

Love debuted in February this year, featuring nude shots of Gossip lead singer Beth Ditto on the cover.

The launch issue included advertising from major fashion houses including Chanel, Louis Vuitton and Cartier.
The latest issue went on sale this week featuring Sting’s daughter, Coco Sumner on the cover.

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